In the DASH Visual Communications/Concept Development program, students work on iMac computers to produce movie posters, logos, fashion labels, packaging, signage, books, and web sites.
These students often incorporate inspiration from their fine art work in their graphics work. They study typeface, analyze composition, and frequently use industry standard software tools like Adobe Photoshop, Illustrator, and InDesign.
Taught by skilled graphic designer Dale Brooks, DASH Visual Communications students develop multi-stage projects such as board games and super hero dolls that involve conceptualizing, packaging, branding, and marketing in the form of billboards and web launches. They must also adhere to strict deadlines and learn to produce quality work under pressure in the competitive world of graphic design.